KRAFT
Print Campaign
In 2016 Kraft did something huge, surprising Americans with the largest blind taste test in history. We revealed Krafts revamped Macaroni & Cheese — now with no artificial flavors, preservatives or dyes.
We wanted to let people know Kraft Mac & Cheese is still the standard that you've come to know and love.
​
First, we released a series of print advertisements for each member of the Kraft family.
Two single-page advertisements were created for Easy Mac and the original Blue Box.
And more!
We created a full page spread for Family Size Kraft Mac, and a poster for Kraft Deluxe that was placed in various city settings.
We continued our reach by releasing a series of sponsored posts on Tumblr, Instagram and Twitter.
We even created a Kraft Armored Van that drove around handing out our revamped Mac & Cheese.
Kraft Mac & Cheese still has the same great taste you've come to know and love, see you at dinner!
2016 Team Project with Brian Quintos